![]() ![]() In other words, there’s no story here at all, just a corporation being a corporation. I think a lot of folks would assume that this is an excuse, and the company just isn’t making enough money off the product. Ronzoni claimed they searched, but were unable to find any other suppliers who were capable of making pastina. The reason Ronzoni gave was that a third-party supplier had to make pastina for them with specialized equipment, but that their supplier told them it was done making the tiny pasta. But I think there’s a far more fascinating and complicated story here. This was, as I noted, presented as a consumer or human interest news item. This wasn’t a decision that we wanted to make.” A company statement said, “After extensive efforts, we regretfully announce that Ronzoni pastina is being discontinued. (It isn’t as common down in Maryland and Virginia as it is where I grew up in New Jersey.)īut more interesting than the announcement itself or the human interest element is Ronzoni’s reason for halting pastina sales. When my wife was sick once, I went out and found some. It’s true: When I was sick as a kid, my mother made it for me. (Not me-Barilla beats Ronzoni by a country mile traveled on a Roman road.) Many of the articles emphasized pastina’s status as a classic comfort or sick food. ![]() The announcement spawned a raft of articles, including many noting the particular loss felt by Italian Americans. The other week I had a piece in The Bulwark on the announcement by pasta maker Ronzoni that they would be discontinuing pastina, a tiny star-shaped pasta: ![]()
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